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Wisconsin Badger Sports Network – WFBZ-FM (La Crosse) and WKLJ-AM (Sparta)
As far as promotions go, we are trying to cover all bases: we use the promo’s provided by Learfield on both WFBZ and WKLJ (ESPN 105.5 FM and ESPN 1290, respectively)as well as in-house ads, run pre-recorded and live reads on WCOW – 97.1 FM (our top-rated 100,000 watt country station)cross-promoting the broadcasts, have weekly flippers on the espnlacrosse.com website, submit the Badger schedule for listing in the “on-air” section of the La Crosse Tribune sports section, run a weekly ad in the Monroe County Democrat and are considering additional advertising in the La Crosse Tribune. Oh, and we distributed around five-hundred 4″ x 4″ magnetized / logo’d Wisconsin Badger football schedules to customers and listeners. Amost forgot the “scroll” promoting the broadcasts that we added to the ESPN stations’ television commercials (on the ABC and FOX affiliates out of La Crosse.) Our sales team focused on creating and rolling-out a series of packages… and successfully sold them to businesses in our listening area.